You’re doing all the right things—attracting prospective customers with your marketing efforts, delivering on your promise of quality products and great customer service and building solid relationships with vendors.
But don’t overlook the value of your parking lot in building your bottom line.
Why is your parking lot so important?
People are talking about you.
In the age of Yelp and Angie’s List, more and more consumers are relying on the recommendations of others in deciding where to spend their money. If existing customers have to navigate an obstacle course of potholes to reach you, it’s likely they’ll pass the news on.
First impressions matter.
Whether you’re located in a retail strip, industrial park or manufacturing facility, the first impression you make on arriving customers says a lot about your company. Investing in a smooth, crack-free and a clearly striped parking lot is just as important as the appearance you create inside your four walls.
Safety should come first.
A parking lot filled with cracks and potholes is a major liability. If damage occurs to vehicles or pedestrians are injured, your company can face legal risk and see insurance rates rise.
Maintenance drains your bottom line.
The extremes of Ohio’s seasons can be tough on the pavement. Trying to maintain an old and damaged parking lot with temporary fixes can become a significant line item in your annual budget that can be avoided with a quality parking lot replacement.
More spots mean more money.
Simple as that. A well-designed parking lot that makes efficient use of space can accommodate more customers.
Mc.B Paving and Sealcoating
1128 Clifton Avenue
Ashland, Ohio 44805